Lady Plant Hunter's Voice
Finding Our Voice: The Inspiration Behind Our Brand
When I was recently asked, "What is your brand's voice?", I knew immediately how to respond. Our voice is steeped in the romanticism of the late 19th century—a time of exploration, artistry, and reverence for the natural world. It is inspired by the daring adventures and artistic brilliance of a heroine who defied conventions to pursue her passion for capturing the beauty of nature.
She is our muse—a woman of elegance and strength who travelled to the remotest corners of the world, painting plants and birds that had never been seen before by many. Always impeccably dressed in corsets, flowing skirts, and commanding hats, she embodied grace and determination, even as she trekked through rugged wilderness and untamed landscapes. She was a true trailblazer, an original "Lady Plant Hunter" who found beauty where others might only see difficulty.
Her story resonates deeply with the heart of our brand. It’s about honouring the elegance and artistry of the past while celebrating the wild and untamed beauty of nature. Our products and messaging aim to evoke a sense of nostalgia for this era, paired with a modern appreciation for sustainability, craftsmanship, and the natural world.
Through her story, we seek to empower others to find their own connection to nature’s wonders. Whether through stationery adorned with timeless botanical illustrations, tools for holistic plant care, or simply the inspiration to explore the outdoors, our brand’s voice invites you to step into a world where art meets adventure.
To us, this "Lady Plant Hunter" represents more than just a figure from history. She is a symbol of curiosity, resilience, and creativity—qualities we strive to weave into everything we create.
So, if you’ve ever dreamed of wandering through wildflower-strewn fields or sketching the delicate veins of a leaf under the dappled sunlight of a forest, our brand is here to bring a little of that dream to life. Together, we can celebrate the beauty of the natural world and the timeless stories it inspires.